22 February 2014
Category:
Social Media
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9 Simple Ways You Can Integrate Your Blog With Google+!

9 Simple Ways You Can Integrate Your Blog With Google+!

Google + is not just another social networking website – as often mistaken by many. It is, actually, a complex social layer, wherein every task and action carried out on the site is recorded by Google, and carefully indexed. That Google has taken to integrating Google + with Google’s search engine rankings is now an evident fact.

While it is true that almost all social networking sites have an impact on the general search engine ranking position (SERP), the one social media platform with the greatest impact on SERPs is undoubtedly Google +. Twitter, Facebook, LinkedIn, Pinterest and other similar sites definitely have the potential to help enhance an online social media campaign by building up a big follower base and helping in brand promotion and engagement, but what is currently the most convenient medium of endorsing your brand to prospective customers? Yes, it’s Google +.

There is a reason why Google Search is the highest used search engine, and there is a reason why business organizations scramble to find out new methods of increasing their Google search engine rankings. So shouldn’t we focus on adopting Google +as an integral part of our marketing strategy?

A few ways you can integrate your blog with Google Plus for higher productivity and functionality include:

  • Making use of the ‘+1’button

On Google +, the +1 button is the direct equivalent of a ‘Like’ on Facebook. Every time a customer clicks the +1 button, a link redirecting to your website is generated. And needless to say, the more the links, the higher your search engine rankings.

To create a + 1 button for your blog, simply go here:

https://developers.google.com/+/web/+1button/

 

  • Profile Badges

These badges are designed to allow visitors easy access to your personal profile page directly from your website/blog. With a user-friendly customizable interface, these badges look good as well.

To get a Google+ badge, go here:

https://developers.google.com/+/web/badge/

 

  • Authorship

Google+ Authorship gives you complete copyright over every bit of content you create. While Authorship does not directly affect search results, it adds your image to every piece of your content, which helps in garnering more hits.

If you want to claim your Google Authorship, go here:

https://plus.google.com/authorship

 

  • Share Button

This is different from the +1 button, as each share gets your article reposted over the whole of Google +. You can, of course, choose between keeping the +1 button or the Share button.

 

  • Embedded Google + posts

Embedded posts are useful in the sense that they aid in increasing your reach over a wider section of the social network. You also receive a ‘Follow’ button—which is quite similar to a badge – that lets visitors connect with you without being diverted away from your website.

To know more about Embedded posts, go here:

https://developers.google.com/+/web/embedded-post/

 

  • Comments

If you have a blog on WordPress, keep in mind that Google+ Comments are not technically approved, but if you want to include this feature, you can make use of various Google + comments plugins, which are easily available. You can freely make use of the Google + comments feature on Blogger, however.

 

  • Sign-In

While Google Sign-in is aimed more at SAAS and application developers, you can also make use of this feature, which makes your application capable of communicating directly with their connections.

 

  • Content Recommendations

This is applicable only for the mobile Google Plus platform, and helps in providing added functionality for everyone who visits your website. Content Recommendations are not a strict must-have, but they are a good way of increasing online engagement.

 

  • Google Hangout button

This brilliant feature lets visitors commence a hangout with a single click, by making use of an integrated web application.

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