The Top Social Media Trends in 2014
Social media marketing can be quite advantageous for online businesses or brick-and-mortar businesses that are looking to expand their reach online. With the use of a beneficial online marketing strategy, you will be able to acquire more customers and increase your annual sales. With that being said, you will also want to ensure that you pay attention to the top social media trends in 2014 to ensure that you get the most out of your social media marketing strategy.
- 1. Listening to Customers
The first trend to be aware of in social media marketing this year is that companies are beginning to listen to their customers. In previous years if customers needed to get in contact with a company, they would either have to call a toll-free number or send an email. As more customers have expressed how inconvenient this is, companies are now beginning to offer live chat services to help assist buyers. It is imperative that you listen to what your customers want in order to better your brand and keep buyers happy.
- 2. Social Advertising
As with previous years in social media marketing, social advertising is a trend that will never fade away. There are dozens of social networks that companies can use to reach a larger audience and to increase the demographics that they sell to. According to recent studies in social advertising, customers spend an average of 37 minutes per day on the most popular social media websites such as Facebook and Twitter. With an appropriate social advertising strategy, you will be able to reach out to customers within those 37 minutes.
- 3. Integrating Email Strategies
There may be some who believe that social media essentially make emails obsolete but that is not the case. Millions of people rely on newsletters and emails to inform them of sales or discounts on their favorite products and services. There are also online shoppers who opt in for emails informing them about other goods and services. As a company, it is imperative that you harness the power associated with emailing current and potential customers to keep them updated on new changes.
- 4. Hiring Social Media Employees
If you’re a small business, you may be able to start working on a social media strategy yourself, but as you gather more customers and have duties elsewhere you may want to consider hiring a social media team to help. Whether it be by buying followers or changing your website for SEO purposes, maintaining a constant identity on the internet can be a difficult task for one person. There are thousands of social media strategists available for hire.